EDITORIAL: What's in a Card?

The answer—more than you may realize! Don't under estimate the role your company's business card can play in attracting future business.

PHOTO SHOOT: Agriculture—Fall Corn Harvest

Above: When I Caught up with Steve Straight this year he was harvesting corn.

WRITING: 53 Construction Projects

For my customer O'Connell Electric, I was commissioned me to produce what amounted to 53 featured project write-ups for a broad gamut of construction applications across diverse markets.  The projects can be found on O'Connell's website (HERE) where they are sorted alphabetically for review, print and download.

DISPLAY: Rochester Museum & Science Center

The Rochester Museum & Science Center selected 21 of RK5‘s construction photographs for use in their new ENERGIZE It Exhibit.  12 wind and 9 solar related construction images were selected for permanent display in RMSC’s 3500 square foot exhibit that opened in June of 2011.  Our images were utilized in two separate seven foot displays for the careers section of the exhibit.

PUBLICATION: Engineering News-Record

Once again, RK5 was on ENR's short list as a source for providing quality construction imagery for publication.

Above: Hohl Industrial workers use an acetylene torch to cut apart and cut holes to lift the existing light structures for University at Buffalo's stadium lights replacement project.

EDITORIAL: Branding—It's Broader than You May Think

Branding is comprised of two overarching components—messaging and visuals (photos, graphics, colors, etc.). These work together to communicate your company’s relevance to the marketplace, how you differ from the competition, and what you stand for. Perceptions of your brand build off of every touchpoint individuals have with your company: face-to-face meetings, phone conversations, corporate identity and logo, imagery and graphics, company website, marketing materials, office environment, and more. Unwavering consistency across all points of contact is key to the success of your brand.