O’Connell Electric Company
—Wind & Solar Capabilities Brochures
These 11" x 25" tri-fold brochures were created for O'Connell's Wind and Solar Renewable Energy divisions. They are distributed to and discussed with qualified leads only. [1 of 3]
O'Connell's Wind Brochure highlights four key services they bring to Wind Farm development. It was originally written, designed and developed for the WindPower 2009 show in Chicago and has been revamped since. [2 of 3]
O'Connell's Solar Brochure highlights the company's capabilities and expertise across residential, commercial, educational, and utility grade power generation applications. It was developed simultaneously with the Wind brochure and has been revised and updated twice. [3 of 3]
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—Capabilities & Specifications Brochure
Metal
Center Rochester had stiff competition in the region—22 direct
competitors in Rochester alone. Working directly with the CEO we
designed a brand identity system and marketing communications program
that positioned MCR as savvy white-collar entrepreneurs among the
penny-per-pound hagglers who characterized much of the industry. This
piece was designed to convey the feel of a Fortune 500 annual report.
[1 of 2]
The custom full page photographs we employed throughout the piece remain some of my favorites.
Over the next several years, MCR gained market share, grew the business and sold the company to one of their competition for a hefty profit. [2 of 2]
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—Business Cards
Your
company’s business card often plays a role in making that ever critical
first impression with prospects. A well designed card can play a key
role in acquiring new clients.
O’Connell’s Wind Renewable Energy Division asked me to create custom business cards for the various trade show venues they exhibit at. The cards were a natural vehicle for extending the brand consistency we were incorporating across other promotional vehicles for the company.
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—Wind Services Overview Brochures
Town of Victor
—Merchant Brochure
Strong merchant buy-in allowed us to incorporate a yearly events calendar into this piece, enlarge the town map, and dedicate the entire 16” x 18” inside spread to local merchants. [1 of 3]
Victor lacked relevant pictorial content for the piece, so I was hired to capture brand images of the town to promote the community as a whole as well as merchant specific images to help convey its diverse retail base. [2 of 3]
[3 of 3]
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Forbes Custom Products
—Product Brochure & Direct Mail
This product brochure and direct mail post card featured new and expanded product lines and capabilities for the company. I also hired to photograph the product samples which needed to align with an existing image library that the company maintained.
