The answer—more than you may realize! Don't under estimate the role your company's business card can play in attracting future business.
Business cards are often part and parcel of making that ever critical first impression with prospects and may be the only piece of your company that they take with them. That's a lot of responsibility for a two by three and a half inch piece of card stock to carry. The more memorable your business card is the more likely they will remember you.
These cards were designed specifically for O’Connell Electric personnel to distribute at the wind energy trade shows where they exhibit. The cards are a natural vehicle for extending the brand consistency we have built into the website and across other promotional materials for the company. They also provided another opportunity to leverage the database of brand images we had been building for the company over past several years.