Consultant (freelance):
As a consultant to your organization my services will be the same as those offered by most advertising agencies/marketing communications firms/design firms—without the overhead. Consider me a ‘virtual agency’ that grows and shrinks as workflow dictates. I will be the point of contact for all work we do together and develop most of it myself. As needed, I will hire other specialists who I will direct in producing aspects of your projects and work with outside vendors.
Employee:
As an employee with your organization I will be a leader and a problem solver—an out of the box thinker who enthusiastically drives toward solutions which are rooted in reality. I will be a collaborator who is capable of drawing the best out of people. My business, account and project management background will prove me a versatile asset who knows how to keep the big picture in perspective at all times.
KEITH’S PROFESSIONAL RESUME:
_____________________________________________________________________________________
KEITH MEEHAN
1677 Strong Road • Victor, New York 14564 • (585) 924-4204 • rk5@rochester.rr.com
MARKETING COMMUNICATIONS &
BRANDING SOLUTIONIST
Record of achievement and results in solving the marketing communications, brand and design challenges of large US corporations and small businesses. A high energy performer and solid communicator with an unwavering commitment to excellence. A team leader. A team player.
PROFESSIONAL EXPERIENCE SUMMARY
- Creative Direction: Award-winning creative director. 15 years hands-on creative direction yielded successful brand and marketing communications solutions that aligned with customer mission, vision and core values for Corning, Johnson Outdoors, Kodak, Mobil, Rayovac, Wegmans Food Markets and others.
- Personnel Management: 15 years in senior-level positions managing creative, production, account and administrative personnel. Exceptional employee retention over 13-year tenure as managing partner of Icon Graphics.
- Account Services: Dynamic presenter. 24 years diverse account experience. Instrumental in retention and growth of Fortune 500 and small business accounts through varying capacities involving account service, supervision and support. Experienced at every level of customer interaction.
- Business Development: Entrepreneurially-minded business professional. 13 years strategic planning and new business development efforts resulted in regular account growth and new customer acquisitions for Icon Graphics.
- Financial Management: 24 years financial management and accountability for business, accounts and projects including budgeting, pro formas, profit/loss and cash flow. Monetarily conservative and responsible.
- Project Management: 23 years experience successfully managing key customer and company projects.
PROFESSIONAL HISTORY
FREELANCE CREATIVE DIRECTOR / MARKETING COMMUNICATIONS CONSULTANT
RK5, Inc., Victor, NY [2002—Present]
Provide
integrated marketing communications solutions to a range of customers
across diverse market segments which include: construction,
manufacturing, telecommunications, health care, local and federal
government, professional, institutional, conservation and more. Develop
and implement brand strategies. Consult in marketing planning.
- Developed new website, print collateral, presentations, trade show presence, and more which has proved instrumental in new business acquisition and increased brand awareness for national top 50 specialty contractor, O’Connell Electric Company. Create all company brand messaging, copy, and graphics. Coordinate marketing and PR efforts with third party concerns. Direct the capture, processing, and distribution of brand photography and manage digital image database. Collaborate with over 50 company contacts. A six-year ongoing relationship.
- Produce promotional brochures for the Town of Victor, New York. Provide copywriting and brand photography. A five-year working relationship.
- Designed, directed and produced a children’s natural history book that was developed as part of a niche junior high curriculum and for retail sale. Book success exceeded customer expectations which has led to several additional projects and a twelve year affiliation.
- Improved workflow efficiencies of production design group at a national manufacturing firm through processes that increased awareness of priority projects and improved internal communications.
DESIGN MANAGER / BRAND TEAM LEADER / ACCOUNT LIAISON
Daymon Worldwide at Wegmans Food Markets, Rochester, NY / Stamford, CT [2006—2007]
Managed
on-site design team in the development and implementation of on-target,
on-time, and on-budget private label branding solutions for Wegmans
Food Markets. Collaborated with a diverse range of customer contacts,
third party suppliers and Daymon entities, daily.
CREATIVE DIRECTOR / MARKETING DIRECTOR / ACCOUNT MANAGER
Icon Graphics, Rochester, NY [1988—2002]
Managing
partner of this brand and marketing communications design firm.
Developed and directed on target, strategy-driven creative for regional
and national customers that fueled account growth and lead to new
business. Serviced key accounts and managed strategic projects. Led new
business development and marketing efforts. Introduced strategic
marketing initiatives that strengthened the firm’s reputation, created
inroads into new markets, and grew the business. Recruited, trained,
managed, and mentored a staff of 15. Managed business operations. Sold
my interest in the company in 2002.
- Provided creative direction and account leadership for a broad range of Kodak consumer brands and product lines throughout the decade when Kodak was recognized as the #1 US brand for overall quality (Equitrend) including mega cash generators Gold & Max films and One-Time-Use Cameras.
- Won the competitive contract award for Rayovac’s battery brand and packaging redesign after going head-to-head with several national firms. Developed and delivered the presentations, directed creative, and managed the project. Battery sales rose significantly with the new look.
- Niche-marketed the firm by positioning it as CPG branding and packaging specialists. The initiative attracted new clients that included Wegmans, Johnson Outdoors, and Zippo.
- Landed strategic new accounts and grew business with Kodak, Corning, Rayovac, and others through the writing and delivery of proposals to senior and mid-level management pitching overall creative, strategy and financial.
ART DIRECTOR / ACCOUNT REPRESENTATIVE
Design Associates, Palmyra, NY [1987—1988]
Provided
concept, design, and direction for marketing collateral and consumer
goods packaging projects. Serviced and grew key accounts, developed new
business, and directed a team of graphic designers.
PARTIAL CLIENT LIST
Burger
King, Corning, Eastman Kodak, Entertainment Publications, Family
Circle, Forbes Custom Products, Fruit of the Loom, Gardens Alive, Heinz,
Hostess, Johnson Outdoors, Lipton, Marriott, Mead, Mobil Chemical,
O’Connell Electric, Parker Brothers, Peapod, Pfizer, Purina, Rayovac,
Tenneco, Reader’s Digest, Richardson Foods, Rubbermaid, Simon and
Schuster, Taco Bell, The David and Lucile Packard Foundation, Wegmans
Food Markets, and World Kitchen.
EDUCATION
GRAPHIC CAREERS: Marketing Communications Design
ROCHESTER INSTITUTE of TECHNOLOGY: Communications Design
