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With no standardized corporate typography established and a brand mark that was long overdue for an update (see below), I proposed and received the go-ahead to develop modified identities for use in O'Connell Electric's print materials and at trade shows. The result were two marks that leveraged the company’s name and trade dress red triangle for presentation on white and black backgrounds.
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Metal Center Rochester was in direct competition with 22 other metal distributors. MCR made a move to elevate themselves above the fraction-of-a-cent-per-pound price wars the industry is known for by bringing a range of unique value-added services to the table. We gave them a white collar identity to match their new image, seen embossed on the cover of their company brochure, above (catch a glimpse of the brochure under my Print Materials portfolio page).
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Performance Plus consults to federal government and intel sectors.
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APG is an AXA Advisors team.
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An established dental practice that needed a brand identity refresh.
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Wegmans Food Markets' Delicatessen identity appears on all department-related products including Wegmans Brand meats, pre-printed labels, bags, signage and more. I've worked on numerous private label brands for Wegmans, as well as on development of their corporate logo.
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Astra Networks is an independent telecommunications company.
