Tuesday, October 4, 2011

WRITING: 53 Construction Projects

For my customer O'Connell Electric, I was commissioned me to produce what amounted to 53 featured project write-ups for a broad gamut of construction applications across diverse markets.  The projects can be found on O'Connell's website (HERE) where they are sorted alphabetically for review, print and download.

Projects ranged from airport FAA work and wind farm development to brewery modernization and historic landmarks renovation. They included hospitals, mammoth retailers Target and Home Depot, and a mix of projects for state government agencies. Oil refining, mining, and automotive manufacturing were also in the mix as well as several casinos, college sports stadiums, a project for the Buffalo Bills.

In preparation for copywriting I performed background research on each project and conducted interviews with project managers—nearly 30 contacts in all. Additionally, I acquired, edited, and prepped all relevant project photography and uploaded all content to my customer’s website.

53 and counting ....