DISPLAY: Rochester Museum & Science Center

The Rochester Museum & Science Center selected 21 of RK5‘s construction photographs for use in their new ENERGIZE It Exhibit.  12 wind and 9 solar related construction images were selected for permanent display in RMSC’s 3500 square foot exhibit that opened in June of 2011.  Our images were utilized in two separate seven foot displays for the careers section of the exhibit.

PUBLICATION: Engineering News-Record

Once again, RK5 was on ENR's short list as a source for providing quality construction imagery for publication.

Above: Hohl Industrial workers use an acetylene torch to cut apart and cut holes to lift the existing light structures for University at Buffalo's stadium lights replacement project.

EDITORIAL: Branding—It's Broader than You May Think

Branding is comprised of two overarching components—messaging and visuals (photos, graphics, colors, etc.). These work together to communicate your company’s relevance to the marketplace, how you differ from the competition, and what you stand for. Perceptions of your brand build off of every touchpoint individuals have with your company: face-to-face meetings, phone conversations, corporate identity and logo, imagery and graphics, company website, marketing materials, office environment, and more. Unwavering consistency across all points of contact is key to the success of your brand.

PUBLICATION: ENR’s Annual Top 600 Specialty Contractors Issue

Engineering News-Record (ENR), a McGraw Hill trade publication and e-zine, featured two of our photographs in their 2010 Top 600 Specialty Contractors issue.  Out of 12 photos supplied across the 600 featured contractors—two were ours!

ABOVE: Reclamation of fixtures from downed structure during University of Buffalo's stadium lights replacement project.

PHOTO SHOOT: Cohocton Wind Farm

The images in this post are outtakes from several photo shoots in which I was hired to capture aspects of the construction process at Cohocton Wind Farm.

Above: Transmission line pole set between Cohocton Wind Farm’s two substations.

PHOTO SHOOT: Agriculture—Fall Soybean Harvest

Above: Farming and agricultural production in Upstate New York is both vast and varied. Over four consecutive evenings in early November I photographed Steve Straight and his crew harvesting soybean crops with his John Deere Turbo 5620 combine across several fields in the region.

PHOTO SHOOT: DESTINATION: Town of Victor

Above: Mountain bike receiving tuneup at Trailblazers Bike Shop. I took the images in this post for use in a merchant piece that I designed and produced for the Town of Victor, New York. The third printing of the brochure was just delivered to my customer.